The banner is a highly effective graphical web advertising unit. The unit typically measures 468X60 (i.e. 468 pixels wide and 60 pixels long). Banner Ads are one of the predominant configurations of online advertisement.

The Banner Ad is a small rectangular advertisement that appears on all types of web pages and varies substantially in its looks and content, but all banner ads have one common thing in; if anyone clicks on them, the browser redirects the visitor to advertiser's website.